About Us

"Everything in the world can and will be made better. The only question is, 'When and by whom?'"

- Jim Jannard, founder of Oakley

At Notch we make the world's greatest and most innovative hats and we set out to make one of the most worn pieces of headwear on the planet, the baseball cap, even better than it already was.

One of the weaknesses of traditional headwear is that it doesn't permit you to wear a hat and a pair of sunglasses the way you want to because the brim of the hat interferes with the rims of your sunglasses. You can't pull the hat down as far as you would like to.

Until now, there wasn't a better alternative than just putting up with the push and shove match between your hat and sunglasses. We took a very common problem and came up with the most practical, attractive solution possible. Our patented technology effectively eliminates the interference that commonly occurs between your hat and your sunglasses and with two notch locations (Standard Notch and Terra Notch) it works with just about any type of glasses.

This innovation blurs the line; where does function stop and form start?

Simple. Bold. Effective. The war between your hat & sunglasses is over.

Our founder, Paul Cunningham, is a veteran of the US Marines who had always been frustrated with traditional hats because he loved to wear them and sunglasses but was never able to wear them together the way he wanted to; he was always forced to choose one or the other. Notch was born out of his search for an answer to this problem. A Yuma based company, Notch was also founded on the principle that it is better to give than it is to receive. So for every hat you purchase, you provide one meal to a child in need through our partner, Children's Hunger Fund. They've been rated as one of the most cost effective charities around by Forbes.com. To learn more about them, click on their link near the bottom of our page on the left hand side. Congratulations on your purchase and enjoy your new Notch hat!


The Notch Team